
“My experience is trying to change things for the better makes you feel better, healthier. When you do good in a community, the benefits eventually get back to you.”
WE ARE CHANGEMAKING BEAUTY
WHAT IS A MORE BEAUTIFUL WORLD?
For us it’s one where humans behave in harmony with the natural world, and where all living things can flourish.
AND A FAIRER ONE?
A world that is just and inclusive, where all people are treated equally, without prejudice. Where the light is always on and the door is always open.
PERFORMANCE, SAFETY AND ETHICS… WITHOUT COMPROMISE

The vegan bigwigs. The honchos. Like us they want to change society for the better. They make sure every new product we create, and its ingredients, do not involve the use of any animal product, by-product or derivative.

Changemakers who work to create a world where nobody wants to, or believes we need to, experiment on animals. They’re our partners in the good, ongoing and winnable fight against animal testing.

A brilliant and ambitious registered charity inspiring a generation to rethink, redesign and build a positive future, through the framework of a circular economy.

Joining a growing movement of ethical cosmetics brands, we’ve partnered with this non-profit to change the way ingredients are sourced. Ethically, kindly, with respect. They share our love for our planet and biodiversity.

Brilliant changemakers promoting better environmental and societal practices, all over the world. We work with them to help create more sustainable processes within our CFT programme.
WE ARE ON A JOURNEY
And creating real change. For you. For us all.
So, every ingredient we use and every new product we create is there because it works hard for your body, without compromising on safety and ethics.
And we will never lose sight of that.
At any cost.

Discover our skincare, body care and haircare vegan products.

Introducing our most wanted, most loved beauty products for your hands, skin, lips and hair - they’re bestsellers for a reason.

Say hello to the new kids on the block. Discover new arrivals from fragrances to skincare and makeup must-haves.